The main purpose of our website is to help people see/choose who they are looking to hire as their contractor for their home. It can either be to remodel, build anew, or add/alter different sections of a home. In that sense, the age group would most likely range from late 20s to late 50s. Therefore, our website should keep in mind the wide age range. It should be simple enough for all kinds of people to understand.
For example, there may be a family of four with two children, 3 and 8. What would they want to know and see while visiting the website? They would probably want to see different layouts of homes maybe with the bedrooms not too far apart because their children are still young. Not only that, the website would have to display different materials--maybe the main materials that Noe's Construction works with.
Overall, the users vaguely know what they want. They may know how may bedrooms they would like, but they don't know what layout of floor plan is best, pricing, or materials. Therefore, the website should have examples and information to state how a job is priced.
Some users may be looking for a number to call, location of the company, or consultation. Therefore, there should be a contact page with this information. If Noe's Construction has different employees to consult with then we will put multiple numbers, but if they have one main number then we will put the main one.
There are many questions our users need answered. We need to be able to answer most of these in the simplest form. The faster and easier a users question is answered the likelier it is that they will hire Noe's Construction for the job.
Melissa--Excellent knowledge of who your audience is. Please be sure to review your team members' blog posts, too, to see if there's anything else to add to what you have. If so, please add that information here. You have ideas about what questions these user bases will likely ask. Think about usability testing in some capacity throughout your building.
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